101 INC® is for people who want to feel alive.

The 101 INC® brand was founded in 2012 and focuses on the dynamic tactical and outdoor worlds. We provide well-thought-out equipment for tactical-minded people and passionate outdoor adventurers. It’s tactical outdoor gear for two adrenaline-filled worlds! These are special activities that require special equipment. 101 INC® understands this. We specialise in it. It’s what we do.